Side missions
Not client work. Not briefs. Just things I got curious about and couldn't let go of until they existed. Some are tools, some are concepts, all of them started with a "what if."
Nutrition Tool
Answer three questions and get a full year of nutrition mapped out. Cut, maintenance, lean bulk. Calories, macros, meals. I got tired of Excel sheets and built this instead. Free, no signup, yours to download.
Campaign Concept
A cigarette pack warning concept built around one idea: the pack opening is the intervention. Instead of showing diseased lungs, each pack reveals what smoking actually takes from you socially. Three scenarios, one mechanic, real images generated with AI.